This course serves as a foundational exploration of the essentials of fashion merchandising. It delves into the intricate workings of the industry, including the roles of textile mills, designers, manufacturers, auxiliary fashion industries, and retailers. With an emphasis on the pervasive influence of technology and the rapidly changing landscape of fashion retail in the digital age, the course provides a thorough understanding of the multi-faceted transformation of the fashion business into a dynamic and globalized industry. Students gain valuable insights into the interconnected web of processes and stakeholders that define the modern fashion landscape.
