BUF 3100: Trend and Social Media

In this course, students gain an in-depth understanding of current color, fiber, and fashion trends and their influence on sales forecasting within the dynamic apparel industry. Through comprehensive research and analysis, students will develop the skills necessary to create precise and insightful fashion forecasts for specific seasons. This will involve examining market trends, consumer behavior, and evolving fashion preferences to make informed predictions that can drive successful business strategies.

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