Wine and Beverage Management, Goodlad, Spring 2013
Central Coast: is the third and final major premium wine making district in CA. The weather is influenced by the pacific ocean.

Monterey & San Benito: are to the south of SF Bay. Both are ocean fog and cooling ocean breezes maintain a cooler temp. Monterey runs along the coast line for almost 100 miles. San Benito is inland just to the east.

Paso robles: Far inland away from pacific ocean and has a warm climate.

Edna valley: Edna Valley has an extremely long growing season with mild temperatures. During summer, day time temperatures are usually in the 70s and night time temperatures are in the 50s and 60s. In contrast to inland regions, the AVA has relatively warm springs and cool summers.

SF bay: It’s temperate to cool condition. Pacific oceanic weather influences the area. Several grapes are grown throughout the SF bay AVA.Top wines are made from Merlot, Chardonnay, and Retile Sirah. Sub Regions are Livermore Valley and Santa Clara Valley


Zelma Long

She was only the second woman in history to enrol for a master’s degree in oenology at the University of California, and the only woman in her class.

Owner & Winemaking Partner, Vilafonte (Wine Estate), South Africa. First bottled vintage 2003

Owner, Winemaker, Long Vineyards, Napa Valley, California. Established 1977.
became the winery’s CEO from 1989 to 1996. She then moved to Chandon Estates (like Simi, then owned by LVMH) to become Vice President of business development until 1999,

Zelma has won many awards, among them the prestigious James Beard Award for Wine Professional of the Year, the MASI award for international wine contribution, and the Wine Spectator sponsored Oral History of a California Wine Pioneer. She was nominated Woman of the Year in 1994 by the Roundtable for Women in Food Service and in 1995 by the Women for Wine Sense organisation. She has written books and has given many presentations at local and international wine conferences on wine and winemaking and has cemented her association with University of California, Davis, by sitting on many of their committees, culminating in her receiving their Outstanding Alumni Award in 2009. Not content with that, she now finds herself accepted in her third age for a PhD programme at the university which commenced late in 2009.