Typography Toggle navigation

We were given the task of submitting an example of typography that we find interesting. I chose to submit the front page of the technology news site The Verge (www.theverge.com).

What I find interesting about this sample is the fun use of color and the way it’s used with the white font. I can’t exactly quantify it, but the combination of the colors and how it works in conjunction with the solid white font color and makes it somehow easier to read and captures my attention.

Typography can effect its audience emotionally. It can evoke all sorts of emotions and create sort of atmosphere. People apply connotations to the typography and that’s what gives it it’s strength.