New York City College of Technology, CUNY

Department of Hospitality Management

Najja Hennix Dining Room



To: Prof. Goodlad, Director of Service

From: Najja Hennix, Student

Date: March 06, 2018

Re: Memo #2


J.L.D.R. is currently doing well in business but we can strive for greatness. During my time here as a consultant to assist to improve this business I have noticed there is no advertising presence for the Dining Room. I believe it would be best for the business if you invest in two social media platforms. The two I think would best fix your business is Instagram and Facebook.


Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app. People engage better with visuals rather than words, and with the use of hashtags (which is very popular with instagram), it is easier for users to find exactly what they’re looking for. Businesses can take advantage of Instagram as it enables them to connect with their customers in a way that is different from what other social media platforms offer.


Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as: Marketplace – allows members to post, read and respond to classified ads. Groups – allows members who have common interests to find each other and interact. Events  – allows members to publicize an event, invite guests and track who plans to attend. Pages – allows members to create and promote a public page built around a specific topic. Presence technology – allows members to see which contacts are online and chat.


Now a days social media is a driving force in the restaurant industry. More than a quarter of United States consumer have recommended a brand, product or service to a friend via social media within the last three months. Social recommendation is on the rise. Empathica research shows that nearly 3 out of 4 (72%) customers have used Facebook to make restaurant or retail decisions, based on comments and images that have been shared by other users. Social media creates a consistent voice to your customers. You are able to respond to online reviews directly.


Since this business is new to social media you can have a new promotion and offer exclusive couples to your new social media followers. Also you can spotlight your hard workers and engage with your followers. I expect the business to receive an 15% increase in sales and profit only in the first 3 months of opening the social medias. I have faith in this business and see a way brighter future for it with the investment into these two social medias.








“Providing Over 65 Years of Quality Service of the Hospitality Industry”

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