E-commerce & Global Marketing

active 5 years ago
E-commerce & Global Marketing
  • Open
  • OER
This Course is OPEN.
Professor(s)
DJackson@citytech.cuny.edu
Department
Business
Course Code
Semester / Year
Fall 2019
Course Description

Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.

Acknowledgements

This course was created by: DJackson@citytech.cuny.edu

View the course(s) that this course is based on.

Recent Posts

WEEK 14: Planning for Electronic Commerce

CHAPTER 12: In this chapter, you will learn: -How to identify benefits and estimate costs of […] See MoreWEEK 14: Planning for Electronic Commerce

WEEK 13: Payment Systems for Electronic Commerce

CHAPTER 11: In this chapter, you will learn: -What the most common online payment systems […] See MoreWEEK 13: Payment Systems for Electronic Commerce

WEEK 11: Electronic Commerce Security

CHAPTER 9: In this chapter, you will learn: -How to find and evaluate Web-hosting […] See MoreWEEK 11: Electronic Commerce Security

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