BUF 4700 Contemporary Issues in the Fashion Industry Toggle navigation

Fatoumata Cisse

Dr. Monrue 

BUF 4700

09/21/2020

Bolden 

The company I chose on fair-trade clothing is bolden.The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992. The Childrenwear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999 the company’s headquarters is in London. Boden  clothing has been made to the highest standards in one of the following countries; China, Hungary, India, Indonesia, Macedonia, Morocco, Philippines, Portugal, Romania, Spain, Sri Lanka, Thailand, Tunisia, Turkey, United Kingdom, Vietnam.  They visit all factories they  use to ensure that they are high quality, safe places and that they adhere to high ethical standards.Yes their products are eco friendly and their clothes are machine made. Yes it is sustainable from a business perspective. Their products are women’s, men’s and children’s apparel and price range are $$-$$$.The people that buys from this company are working people from 25 to 50 their dress prices range from $98 to $250 and yes I will buy from this company because the clothes they are selling seems lasting even though the prices are high the quality of the clothes are amazing so it wouldn’t make you buy new clothes almost every week. In conclusion I highly recommend this company for high quality apparel shopping and I also respect their eco friendly and sustainable ethics.

Reference 

Guide, Staff. “35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion.” The Good Trade, The Good Trade, 26 May 2020, www.thegoodtrade.com/features/fair-trade-clothing. 

“Our History.” Boden, www.boden.co.uk/en-gb/help/our-history.