The Ruthless Four:Â A Brutally Honest Portfolio Review
Four talented Female Creatives from McCann NY, Two Art Directors, a Designer and a Copywriter.Â
Four talented Female Creatives from McCann NY, Two Art Directors, a Designer and a Copywriter.Â
You like it when people like your work.
During a critique, when comments such as âI like itâ or âI love itâ or even âthatâs awesome!â are made about what is on the wall, you feel good. Getting approval is a great way to build confidence, âI like itâ puts a smile on your face as you proudly stand by what you have made.
However, there is a catch: as a way to become better at what you do, âI like itâ is worthless feedback. There is nothing from a bunch of âI like itsâ that helps you make better work (or, for that matter, from a bunch of âI hate itsâ either).
is one of the most valuable components of a formal design education. It can also be a difficult concept for new students.
is a collaborative activity that takes time to learn â both in terms of how to give feedback, and how to accept feedback.
While there are no hard-and-fast rules to the critique process, this information can help.
The purpose and value of a critique is to improve the work â critique serves the work, not the person who made the work. A critique of your work is not a critique of your humanity, and making bad work does not make you a bad person.
A critique should have goals. You should know why the instructor is holding a crit, and what the point of the crit is.
As a participant, you should know why you are getting or giving a critique.
Some crits are for exploring concepts, some are for finessing details, some are celebrations at the end of a project.
A helpful crit is honest and useful.
You should walk away from a crit feeling empowered and excited to make the work better.
It is up to both the givers and the receivers of the critique to make this happen.
AÂ critique is not a competition â nobody âwinsâ the crit.
Everyone is there to learn and grow. Often you can learn as much from giving a crit as you can from getting one. This is why you should always pay close attention to critiques of work from other students, as there is much to be learned from discussing work beyond your own.
No one should walk away feeling defeated by the experience.
You should not get âtorn apartâ in a crit, crits should not be âbrutal.â
If you walk away feeling like your crit was not useful or like you were beaten up, talk to your professor.
text based on a small website by Mitch Goldstein © 2018