Communication Design 2300
Professor John McVicker
Spring 2023
Insight and Concept:
We’ve seen our world transition from gas powered vehicles to electrical vehicles over these last few years. Electric car companies such as Tesla, Lucid Motors, and Rivian. In this campaign, the goal was to advertise a 2023 hybrid vehicle that is affordable, is still gas powered, and can take you on a cross country trip. The world wont be ready to give up on gas powered vehicles just yet, but this would be the first steps in that process.
