Michael’s Town Wines & Spirits

For my retail beverage shop analysis, I visited Michael – Town Wines & Spirits located on 73rd Clark Street, Brooklyn, NY. At first I expected to walk in into an old traditional low lighting ambiance, but instead this wine retail store had more of a modern, today’s typical like wine store. When I walked in, the first thing I saw was the register. I saw an employee having a conversation with a customer, so because I didn’t want to interrupt their conversation, I decided to explore the store myself and wait for an available employee to assist me. I probably walked around the store a quite few times until Jim ( an employee) noticed I’d might needed some assistance. I explained to Jim that I was a City Tech Hospitality management student doing a project on wines, he was delighted to help. I interviewed Jim and asked him a couple of questions.
How did you develop your wine knowledge?
Jim: I gained my wine knowledge from asking questions, and overshadowing other employees
Where are most of your wines imported from?
Jim: mostly from California, France, Italy, we also have wines from Washington state, and New Zealand. We import from as many countries and state possible so that we can accommodate our customers.
What are your best French wines?
Jim: I would say our best French wines are white Chablis, Red Bordeaux, people love wines that they can drink and cook with.
What dessert wine is highly recommended?
Jim: any Ice wines (Ice wines is a type of dessert wine produced from grapes that have been frozen while still on the vine)
What wine that can last over 10 years?
Jim: Once the wine is cool, placed in a cool environment and stored properly.
How do you arrange your wine bottles?
Jim: all of our wines are classified by its country or state, region and on either if it’s red or white wine.
What is your most expensive wine?
Jim: our most expensive wine is Colgin, Napa valley red wine 2014 Ix estate at the price of $499

Based on my observation this wine store was like a library, but a library with hundreds of wines. The wines were arranged by the Country, state, region, whether if it was red or white and price too. I thought it was a great idea that they arranged the wines bottles that way because looking for a wine bottle can be over whelming. What I thought was really interesting was that some of the wines would have a green sticker, the green sticker indicates that the wine grapes are organically framed, which I think I great because consuming things that are organic has now become the new trend. Throughout my interview with Jim asking all these wine questions, Jim has mentioned some really good points. He mentioned that people tend to be intimidated when to buying cheap price wine because they believe that the more money you spend on wine the better quality it is. There’s not nothing wrong with expensive wines, but cheaper price shouldn’t be overlooked because it can be at times a better quality and taste of wine.
After spending almost 3 hours in Michael’s – Town Wines & Spirits, I can honestly say it was bit overwhelming from the amount wine bottles that was there. Besides that I had fun learning from Jim about the wines they sell.

known to one of the best wine to have bbq meals.

this wine is from Washington state

considered the cheapest white French wine, at the price of $8.99