This course provided a comprehensive understanding of the different types of promotion, including advertising, sales promotion, public relations, and personal selling, and their roles in building successful marketing campaigns. I explored the evolution of advertising, gained insight into the structure and functions of advertising agencies, and analyzed the societal impact of promotional efforts. Through media planning and buying, I learned to evaluate and optimize broadcast and print media strategies while also developing skills in creating effective advertisements.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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