Color is always a big factor when talking about design. What message you are trying to communicate can always be empowered through the use of color and ultimately change the ethos of the message.
Inferno Crate designed a beautiful pamphlet made by https://www.irresistiblemail.com/ that handsomely uses a brown shade to cover the pamphlet. This brown dominates the whole advertisement and gives off a wooden smoky feeling, almost as if it is trying to say their hot sauce gives an authentic smoked vibe.
