Time Inc Research Paper 4/24

Time Inc was founded in 1922 by Briton Hadden and Henry Luce, who were both 23 years old at the time. In March of 1923, the first issue of Time was published and it was the first news magazine in the United States to have a new issue every week. In the magazines beginning, Henry Luce worked as the business manager and Briton Hadden worked as the editor-in-chief. With Briton Hadden’s sudden passing away in 1929, Henry became the company’s new editor-in-chief.

The business magazine Fortune  launched in 1930, Life launched in 1934, House & Home launched in 1952 and Sports Illustrated launched in 1954. By the middle of the 1960s, Time Inc was one of the most creditable magazine publishers in the world. In 2004, Time Inc with a partnership with Walmart, launched the magazine called All You. All you was “budget oriented” magazine with the main focus on coupons and “smart shopping” during difficult economic times. The magazine expanded by distributing to more companies like Barnes & Noble and Target in 2014. At this point in 2017, Time Inc has over a 100 iconic brands that are read by millions of people across the globe.

In 1989, Time Inc made a huge move by merging with Warner Communications, in order to form Time Warner. To move into the new digital age, Time Inc launched a web based membership service called Maghound, which displayed roughly 300 magazines from Times Inc, as well as other publishers.

Between 2008 and 2009, due to the recession, all magazines advertising took a huge hit and lead to a dramatic drop in revenue. In 2013, Time magazine alone sold only 44% of their ad pages that they had sold in 2000.

In 2010, Time Inc partnered with ABP Group to launch the Fortune India magazine and the yearly Fortune India 500 list. In 2013, Time Inc purchased Departures, Black Ink, Food & Wine, Travel & Leisure and a few more titles from American Express. Time Inc’s many magazine titles cover a large range of issues and topics from food, financial information, women’s issues, travel, news and so many more.

In 2014, Time Inc made some huge changes that broke their usual traditions. They planned the layoff of 500 employees and in 2015, the company decided to move its offices from their iconic New York City location in the Time-Life building. In addition to this move, Time Inc decided to do something that no other magazine publishers had done, which was putting small ads on the covers of their magazines. In order to continue developing itself into the digital age, Time Inc sought out more partnerships by purchasing the Seattle tech startup Cozi and together they launched their first Roku channel.

As of the end of 2016, Time Inc is at the top of the Top 12 US Consumer magazines with  the top revenue by publisher and the top revenue by magazine. Time Inc publishes millions of copies of its magazines every year and with their digital advances, it won’t be slowing down anytime soon.

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