Ethics in Graphic Design – 2

Definition of ethics, Image by leungchopan
(2a)

As a designer, I think all of us have used other people’s work in the process of creating. As I finish school projects, I often go to some stock-free website to find some images and mockups, and I always credit the creators name at caption. I think this is the most basic respect for those hard-working creators.

Using someone else’s work may only require a few random taps on the Internet, but if you don’t sign someone else’s work, you are ignoring and disrespecting the hard work behind the work. Only when everyone abides by originality and copyright will creators be motivated and continue to create better works.

Research
  • Hunston, Tralene. “The Ethical Implications of the Stock Photo.” Platform Magazine, 7 Nov. 2020, https://platformmagazine.org/2020/11/06/the-ethical-implications-of-the-stock-photo/.
  • Eric. “Why Is It Important to Credit Artists Online?” That Eric Alper, 15 Jan. 2021, https://www.thatericalper.com/2020/12/09/why-is-it-important-to-credit-artists-online/.

(2b)

The article about Fairey’s copyright case was a very typical case about how important to credit the original creator. Using photos without the permission of the original author is unethical in itself. But even after he was prosecuted, he deliberately lied about the source of the pictures during the trial, which is even more absurd. Although this case ended up with some sort of agreement, it must have had a serious impact on his statement. Because no one likes an artist who doesn’t respect the creator.

Research
  • Memmott, Mark. “Shepard Fairey and AP Settle Copyright Dispute over ‘Hope’ Poster.” NPR, NPR, 12 Jan. 2011, https://www.npr.org/sections/thetwo-way/2011/01/12/132860606/shepard-fairey-and-ap-settle-copyright-dispute-over-hope-poster.
  • Kennedy, Randy. “Shepard Fairey and the A.P. Settle Legal Dispute.” The New York Times, The New York Times, 12 Jan. 2011, https://www.nytimes.com/2011/01/13/arts/design/13fairey.html.

Ethics in Graphic Design – 1

Work ethic, Image by twenty20photos
(1a)

Design ethics means that, as creators, we have to take into account that our work is intended for the general public and will be criticized by others. So in the works with characters, we need to be responsible to the models. The most basic thing is to get the model’s permission first, make sure they know how their image will be used.

For my internship, I’ve been doing photo shoots for some events of people and things. Under the guidance of my supervisor, I will ask and obtain the permission of people and subject before shooting, because some people may not want to appear in the promotional photos, so I must communicate in advance before shooting.

Research
  • MURABAYASHI, ALLEN. “Are You an Ethical Photographer?” PetaPixel, 11 May 2019, https://petapixel.com/2019/05/11/are-you-an-ethical-photographer/.
  • Edmonds, Sam. “The Ethical Photographer.” Capture Magazine, 6 Feb. 2020, https://www.capturemag.com.au/advice/the-ethical-photographer.

(1b)

After reading O’Connell’s article, I have some new understandings about signing an employment agreement. Signing such an agreement is not only about some conditions and benefits that the company promises to employees, it is a work relationship between the company and the employee that determines the working relationship and clarifies both parties in agreement of rights and obligations. At the same time, the employment agreement is bilateral and can be negotiated. It is binding on both parties and cannot be changed unilaterally after it is signed. Therefore, before signing the agreement, we need to read the agreement carefully. If there is any dissatisfaction, we can communicate in time, and we cannot blindly sign the employment agreement.

During my internship, I did not sign any non-disclosure agreement. First of all, because the department I work in is affiliated to the college, all works will eventually be directed to all teachers and students of the school and the public, so there is no confidentiality of any project. But I believe that in my future career, I will sign a company non-disclosure agreement, because this is the behavior of protecting company property, as a creator, I can understand the preciousness of data and materials.

On the other hand, when it comes to fonts and logos, I follow the college’s Designer Handbook. Because these elements are the basis for the design of the college, they cannot be arbitrarily modified.

Research
  • Dodd, Savannah. “Photography Ethics and Why They Matter.” Photography Ethics Centre, Photography Ethics Centre, 27 Jan. 2022, https://www.photoethics.org/content/2018/5/31/photography-ethics-and-why-they-matter#:~:text=Photography%20ethics%20are%20the%20principles,person’s%20life%20experience%20and%20values.
  • O’Connell, Brian. “What Is an Employment Agreement?” TheStreet, TheStreet, 28 May 2019, https://www.thestreet.com/personal-finance/what-is-an-employment-agreement-14971099.

Artist Research Paper

Lee Friedlander

Lee Friedlander was born in Washington, D.C., 1934. An American photographer and artist, known for capturing casual glimpses of urban life. Over the course of more than 50 years, he has taken numerous photographs of what he calls “the American Social Landscape.” This is not only a documentary work, but also his keen perception of architecture and space through the lens of the camera, which is the crystallization of artistic talent. In the early 1960s, Lee Friedlander wandered the streets and constantly used his 35mm Leica camera to recorded his reflection in various objects, such as the figure in the shop window and the surrounding things in his picture, thus forming his own unique urban photography. By photographing his shadow in the city streets, Friedlander skillfully combines his shadow with the daily life in the real world, especially in modern cities. In this way, Friedlander’s brought documentary photography to a new area that played down specific events and made style the main element of a unified theme.

Friedlander was fascinated by the ubiquitous streetscape, and loved to add layers with transparent objects like glass to make people and things surprising and incredible. Walker Evans comments: “Friedlander’s photographs show how cold, stubborn, bleak and spiritually drained the world is. They are like short poems of hate, a bitter and funny observation of the social landscape. Most of his pictures are of the clutter of modern cities. At first glance, it seems that there is no theme, the structure is complex, and the tone is also confused, so that the audience can not see his own clear criteria for choosing the theme, which is beyond the general aesthetic of the public. But perhaps it is precisely because of this freedom from the traditional photography topic selection and aesthetic taste that the things entering the picture get a unique possibility of expressing themselves. In his works, at first glance appears to be effortless, but in fact, it is a deliberate and cleverly layered landscape. He used porches, windows and lampposts to divide the structure of the picture, and he used atmosphere to make familiar figures and objects magical. Sometimes his work has a strong surreal quality.

Lee Friedlander also brought this documentary style to the intimate Spaces of his family. In his 1992 book Titled “Marianne,” which was named after his wife and featured his family, there are many photos of himself. Lee Friedlander said, “I have always been curious to know what I look like in the world, in different places and times. When I have a fever, when I first wake up, I take pictures of myself in various situations. I don’t know what I look like. I can see it in other people, but I cannot see it in myself.” Similarly, Friedlander tries to see a side of himself in his wife, Marianne. The strongest visual confirmation of their love comes when Lee Friedlander’s figure overlaps With Marianne’s unprotected body. This intimate relationship would not have such photographic evidence of mutual trust if it were not supported by love. Selfie photography, in a space where others cannot enter, is always a timely testimony to feelings. In general, Lee Friedlander records streets, people and his own shadow in a unique way. In the composition of his street photography, he usually combines the shadow of his body with the street scenery, so that two seemingly simple shadows coincide to form a new definition. After looking at many of Friedlander’s photographs, I think every time I lift my camera and press the shutter in the future, I will think about his composition style. Because I want to start by studying and imitating his shooting style in order to improve my own photography skills.