Today is the third day of training.
Through out the whole day we worked on our deliverables. I chose to recreate a business card for a cafe/shopping store, called Saturdays Surf NYC located in Soho. It is basically a store that sells handmade high quality clothing, that also sells surf boards and coffee. I have went to the actual store yesterday to get a feel of the environment for me to get some ideas.
So I have came up with some sketches with a sense of making it look fun. The most interesting aspect of this shop is that it sells surfing related things other than coffee because in New York there are not many surfing stores around. So for the business card I try to incorporate elements of coffee and surfing.
It turned out that I was focusing too much on the card it self than figuring out how the logo would be. Therefore I found a different font by looking at dafont.com and fontsquirrel.com and tried to created the business cards digitally on illustrator. I have also discussed with Natalie for critics on the cards that I have created.
We later on talked about the different resources that we can use for inspiration or tutorials that may be helpful to us later on.
Philip,
You choose an interesting idea for the project. I applaud you for actually visiting the store as part of your research and not just looking online. It shows your level of interest for this project.
The creative process can sometimes get difficult when we stay stuck focusing on one aspect. When this happens it’s good to try an alternative approach. Never stay too attached to an idea and always feel free to explore new ones.
I enjoyed seeing the finalized design you created. It’s good that you discussed with your fellow trainee and was receptive to their feedback.
I agree with William. I am glad you went to the shop to get a feel of the place as well as grab a business card to get a chance to see what it feels like in your hand. Overall, your rebranding of the logo and business card for Saturday Surf NYC is a great concept. Hopefully you will develop it more and create a whole new look for the store, if you choose to do so.
But the logo is one of the important parts of recreating a brand. It is the first thing you see and should be recognizable. All of your research goes into creating the logo. It should be the first thing you work on before you get into the card for any project you do in the future. After the logo, everything else comes easy because you already know lots about the company you are designing for.
Hopes this helps.