Project Description
The purpose of this project is to create an advertising campaign to promote the purchase of Brillo products. My strategy was the creation of a series of posters with funny phrases and a retro style inspired by the brand in the 60s with a similar aesthetic. A total of 6 posters were made with their respective visual example of how it would look in real life.
Reflection
This project was fun to do. I really like this kind of visual concept. However, I must say that the biggest challenge was knowing where the correct place would be to present each poster. I think the decisions made were correct considering that it is not a popular brand or known for being fun, and that was what they sought to change.
Additional Images
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-01-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-3-1024x712.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-02-1-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-6-1024x578.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-03-1-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-1-2-1024x591.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-04-1-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-4-1-1024x556.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-05-1-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-5-1-1024x680.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/brillo-posters-06-1024x768.jpg)
![](https://openlab.citytech.cuny.edu/erickfiallos/files/2023/05/Brillo-billboard-2-1024x683.jpg)