Part 1
Assignment
Establish your mission statement and support content turn in the assignment on blackboard in the HW tab. To support your work attached is the City Tech branding guide.
- Mission statement (3-5 sentences)
- Objectives (at least 3)
- Value proposition (at least 3 not more than 5)
- Elevator pitch (3-5 sentences)
The Branding guide below was used by City Tech before 2017. It will help you choose your words and how you might use City Tech content strategies to support your ideas.
Part 2
The second part is identifying and defining your audience. Create a table for your event. Include the title of the event, the project team members names and job titles in the header
| Target Audience | Goals | Technology | ||
|---|---|---|---|---|
| City Tech Community | to be entertained and return to attend another event | Facebook, linked in, Pinterest | ||
| 14-18 high school age Recruitment | be entertained, return to attend another event and be interested in attending college | Instagram, snapchat, twitter | ||
| 10-14 age group audience for the Gravesend Inn attraction | be entertained, have fun and want to return to attend another event | AIM, Roblox, schools | ||
Part 3
Create a plan develop a plan draw a timeline. You will use the timeline to create a GANTT chart in a later assignment.
Turn in each element to blackboard, Assignments tab, marketing folder.
Turn all created content in a power point that presents parts 1-3 for your client. (The class and your professor) post to the discussion board and Assignments tab, marketing folder.
