TO: Prof. Ellis
FROM: Chowdhury A Hashmee
DATE: 03/03/2021
SUBJECT: 500-Word Summary of “Mobile Applications for Business”
This memo is a 500-word summary of the article, “Mobile Applications for Business” by N. Angelova a researcher at Trakia University, faculty of Economics, Stara Zagora, Bulgaria. In this article the author describes the importance of mobile applications in business communication and the operating systems, mobile technologies and features that are being used daily. Over the past decades, the rapid growth of mobile technology has made mobile phones more available to the average user, including more messaging services, listening to music, playing sports, taking photographs and all kinds of entertainment. According to the author “Mobile can be describe as a part of technology that involves mobility”. (Angelova., 2019, p. 854). Using network infrastructures, protocols, and portable devices used for cellular communication, mobile technology enables users to flexibly perform different tasks in terms of time and place. Several smartphone operating systems, such as Android, iPhone OS / iOS, Samsung, BlackBerry, Windows, are primarily used on the market today. According to market surveys worldwide, the main leader of mobile operating systems is Android OS that is installed on most smartphones, while iOS market share is concentrated in countries that mainly produce and sell devices that support this OS. (Angelova, 2019, p. 853). Some of the most development countries that uses iOS are, US – 55.07%, UK – 49.81%, China – 24.1%, Japan – 71.9%, Germany – 28.38%, Russia – 26.6% etc. (Angelova, 2019, p. 854). Some of the developed countries that uses Android OS are, US – 44.61%, UK – 49.42%, China – 74.6%, Japan – 27.81%, Germany – 70.61%, Russia – 72.32% etc. Mobile communications such as 1G, the first generation uses analogue voice-only relationship. The second generation 2G standard is Global Service for mobile communication(GSM), started in 1991 and the transfer rate was 906 kbit/s. The third generation 3G mobile communications started in 2002 which includes 3 standards – UMTS, WCDMA and CDMA2000 and provides speeds from 384 kbit/s to 2.4 Mbit/s. The fourth generation of mobile technologies 4G is a set of standards for broadband Internet access. Gigabit speeds above the current speeds would be enabled by the new standard 5G. Moreover, for several milliseconds, a minimum ping will be preserved. Depending on the mobile OS, mobile apps are created for a particular OS and can be downloaded from a special location. Some of the popular app stores are, Android – Google play, iOS – App Store, Windows 10 – Microsoft Store etc. Businesses needs mobile applications to create a direct marketing channel, build a brand for recognitions, Improving customer engagement etc. According to the article the most popular recommended mobile apps for businesses in google play and app stores are, scanning tools (Clear scan, Genius Scan), Office suits (OfficeSuite, Documents), Job Search or Hiring ( Glassdoor, LinkedIn) Employee Scheduling (Hours tracker, Paylocity Mobile), Video conferencing tools ( Hangout, Zoom), Planning (AWS events, Trello), Automated expense management (Invoice maker, Expensify) etc. To conclude, Mobile devices are an integral part of our lives and it seems like everything we possess is inside them behind the screen. It has no longer been the only mean for connecting and talking with people who are far away from us. It is our personal assistant.
Reference
Angelova, N. (2019). Mobile Applications for Business. EBSCO Connect Trakia Journal of Sciences, 17(1), 853–859. https://doi-org/10.15547/tjs.2019.s.01.140
