Ethics in Design 1A

My director has given me two projects to work on. These two projects consisted of designing a business envelope and a two-pocket folder. In “A Client’s Guide to Design” they mentioned how a design brief is a written explanation for the designer. Both of these projects were given specific instructions and also the organization’s brand guidelines. The guidelines given to me showcased their logos, merch mockups, and written guidelines. Their guidelines have specific fonts, they’ve used, colors with their hex codes, and dimensions for their social media posts. Our director made it very clear to not only me but to the entire department, that we adhere to these guidelines when working on anything to do with creative for their organization. That way we don’t end up with legal issues against the organization or use of copyright from other organizations.

My two projects consisted of my work with illustration in Adobe Illustrator. When it comes to illustration, it’s important to make sure your work is not only visually appealing but also communicative with your audience. In “Use of Illustration” it mentions how communication helps to send out messages when working with an illustration. My illustrations were of design. I made sure to have my designs represent the company in a professional way rather than a casual way. According to my director, the organization wanted a minimalistic view when it came to designing their work.

Citations

  • “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
  • “Guide to Copyright” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
  • “Use of Illustration” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.

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