Project: Visually Enhanced Quote
Art Direction: Dexter Jacobs
Client: Thelma Bauer, COMD 1112
Logo Approach
Also known as “lettermarks,” monograms are logos that are made up of only typography. These logos generally range from two to three letters and are made up of initials.
I decided to use a monogram for my personal logo as it represents my personality which is a bit reserved, calm and direct. The logo also stands as a symbol of Mystique, Professionalism and Class.
Color Palette
The logo features 2 primary colors, White and Royal Blue. The color royal blue has regal associations, this makes it a popular choice for expressing authority or formal aesthetic.
According to color psychology, blue is associated with trustworthiness, reliability and peacefulness.
