Today, I had the opportunity to attend an insightful webinar titled “Navigating AI Creativity & Ethics in Digital Advertising.” The webinar featured speakers Kyle Spraker and Ritu Trivedi, with Angelina Eng serving as the interviewer. It was a fascinating discussion centered around the utilization of AI to enhance creativity and ethics in digital advertising, allowing companies to allocate more time towards creating impactful advertisements for consumers.

One question that particularly caught my attention was whether AI would replace artists. Kyle Spraker, one of the speakers, addressed this by emphasizing that AI won’t replace artists but rather alleviate their workload. He highlighted that while AI can assist in generating content, it lacks the human connection necessary to truly resonate with audiences. This insight underscored the irreplaceable role of human creativity and emotion in advertising, reassuring that AI is a tool to augment rather than supplant artistic talent.