Summer Camp Postcard Struggles
Today was one of those long design days where everything felt like a cycle of trial and error, but in a good, slightly stressful way. I worked on a postcard for a new summer camp event for kids, and I honestly didn’t expect it to be so tricky. The client wanted something fun, eye-catching, and informational, all within a specific mailing template. Sounds simple, but man, it took way more back-and-forth than I thought.
I used Illustrator to design it, which I’m super comfortable with, but the hard part wasn’t the technical stuff; it was figuring out how to organize the content and tweak things based on feedback. I had to keep adjusting info and visuals to get the layout just right for mailing requirements, which was a learning curve on its own. The client was really kind and gave me clear feedback, which helped a lot. I’m glad I got to speak with them directly because it pushed me to work on my communication skills. Talking to clients isn’t always easy, but I’m starting to learn how to listen better and explain design choices more clearly. Patience has been a lifesaver in the process.
I also had to create a flyer with the same information, so that was another layer of design work. Same content, different format, but it actually helped reinforce the layout principles I’m trying to get better at. After all the edits, color adjustments, and content shifts, the postcard is finally done and officially going out for the mail. Seeing it finished feels so rewarding. Even though it took a while, I’m proud of how it turned out and how much I’ve grown through the process.
