Research Outline

Topic: Pepsi Logo

Intro

  • contains brief history of the logo and company
  • sums up change over time
  • company history
  • origin

1st body

  • in detail of the company history leading up to the creation of the logo
  • generations
  • logo creation and creator , ideas, inspiration

2nd body

  • importance of the logo, colors, writing
  • change over time and why

3rd body

  • Pepsi Marketing

4th body

  • what other people think about the logo
  • influence on other logos

conclusion