1st Article

Title: COLOR ME PROFITABLE

Author: Sullivan, Elisabeth A.

Summary: This article is about the meaning of color and how important it is, for example the meaning of color can differ in different cultures so it is necessary to consider your audience before using and color in your design. Another thing about color is that most consumers decions to purchase products are affected by color and in some cases combination of colors may carry significance for example Christmas has a combination of red and green,  same goes for the United States flag which is a mixture of patriotic red, white, and blue.

2nd Article

Title: Only limited by the imagination: Color sets brands apart: while so much of the beauty industry depends on color, there are ways to use it to specially set off your brand’s products.( COLOR, INGREDIENTS, BRAND DIFFERENTIATION)

Author: Penning, Abby

Summary: This article mostly talks about how to use color to best fit your brand. A brand doesn’t have to have many colors for it to stand out, it can have one or two and it would be perfectly fine. That is as long as you know how to make the colors stand out for example using effects or different shades of colors can make a brand stand out. Colors can have a soft focus or a magnifying one. In order to use Color first you must know what colors to target for example taking survey of what colors are more popular can help gain attention from consumers. Creating new hues and tones as well as adding effects to match fashions, trends, and culture can help your brand stand out.