buzzword: meme

meme
plural noun: memes
  1. an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
    • a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.

    source: wikipedia

    Internet memes seem to have originated as screenshots of frames from animations or animated gifs

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