by Saul Bass

source: http://vashivisuals.com/wp-content/uploads/2014/02/Psycho_Screen_Grabs.jpg

	INT. MARY'S MOTEL ROOM - (NIGHT)

	Mary is seated at the small desk, engrossed in figuring in a 
	small notebook. We see from these figures a calculation which 
	indicates her intention to make a restitution of the money 
	she has used of the forty thousand dollars. We see, too, her 
	bankbook. The paper reads thus: top figure, 40,000; directly 
	beneath it 500, the amount used for the new car; total after 
	subtraction, 39,500. In another spot we see a figure which 
	matches the balance in her bankbook; 624.00.

	Beneath this is the figure 500, and the amount after 
	subtraction, 124.00. She studies the figures, sighs, not 
	wearily but with a certain satisfaction, with the pleasure 
	that comes when one knows that at any cost one is going to 
	continue doing the right thing. After a moment she tears the 
	page out of the notebook and, rising, begins to rip it into 
	small pieces. She goes into the bathroom, drops the pieces 
	into the toilet bowl, flushes the toilet. Then she drops her 
	robe and steps into the tub and turns the shower on.

	INT. MARY IN SHOWER

	Over the bar on which hangs the shower curtain, we can see 
	the bathroom door, not entirely closed. For a moment we watch 
	Mary as she washes and soaps herself.

	There is still a small worry in her eyes, but generally she 
	looks somewhat relieved.

	Now we see the bathroom door being pushed slowly open.

	The noise of the shower drowns out any sound. The door is 
	then slowly and carefully closed.

	And we see the shadow of a woman fall across the shower 
	curtain. Mary's back is turned to the curtain. The white 
	brightness of the bathroom is almost blinding.

	Suddenly we see the hand reach up, grasp the shower curtain, 
	rip it aside.

							 CUT TO:

	MARY - ECU

	As she turns in response to the feel and SOUND of the shower 
	curtain being torn aside. A look of pure horror erupts in 
	her face. A low terrible groan begins to rise up out of her 
	throat. A hand comes into the shot. The hand holds an enormous 
	bread knife. The flint of the blade shatters the screen to 
	an almost total, silver blankness.

	THE SLASHING

	An impression of a knife slashing, as if tearing at the very 
	screen, ripping the film. Over it the brief gulps of 
	screaming. And then silence. And then the dreadful thump as 
	Mary's body falls in the tub.

	REVERSE ANGLE

	The blank whiteness, the blur of the shower water, the hand 
	pulling the shower curtain back. We catch one flicker of a 
	glimpse of the murderer. A woman, her face contorted with 
	madness, her head wild with hair, as if she were wearing a 
	fright-wig.  And then we see only the curtain, closed across 
	the tub, and hear the rush of the shower water. Above the 
	shower-bar we see the bathroom door open again and after a 
	moment we HEAR the SOUND of the front door slamming.

							 CUT TO:

	THE DEAD BODY

	Lying half in, half out of the tub, the head tumbled over, 
	touching the floor, the hair wet, one eye wide open as if 
	popped, one arm lying limp and wet along the tile floor.  
	Coming down the side of the tub, running thick and dark along 
	the porcelain, we see many small threads of blood. CAMERA 
	FOLLOWS away from the body, travels slowly across the 
	bathroom, past the toilet, out into the bedroom. As CAMERA 
	approaches the bed, we see the folded newspaper as Mary placed 
	it on the bedside table.

A narrative hook (or hook) is a literary technique in the opening of a story that “hooks” the reader’s attention so that he or she will keep on reading. The “opening” may consist of several paragraphs for a short story, or several pages for a novel, but ideally it is the opening sentence.

in advertising…

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

• A – attention (awareness): attract the attention of the customer.
• I – interest of the customer.
• D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A – action: lead customers towards taking action and/or purchasing.

Using a system like this gives one a general understanding of how to target a market effectively. Moving from step to step, one loses some percent of prospects.

source: wikipedia

source: writersstore.com/

1. How many shots are in this scene?
2. How many keyframes?