Criteria for the Logo Research Paper
Many of your reading assignments have been logo history articles such as the one about the UCONN husky logo, the Met Logo redesign article, the Google Redesign Logo article, etc.and you can use these as guides. And here is the link to previous student logo history papers that were excellent:
https://openlab.citytech.cuny.edu/rherrera-eportfolio/academics/sample-course/logo-history/
https://openlab.citytech.cuny.edu/evega-torres-eportfolio/academics/cdmg-1111/logo-history/
https://openlab.citytech.cuny.edu/asewell-eportfolio/courses/cdmg1111-e402/logohistory-homedepot/
If you are unsure that you have met all the criteria for the assignment, please review the description of the assignment which was in the first day homework assignment sheet and can be found on our site under Assignments/Week 1.
Above is the rubric that will be used to grade this assignment. However, you will not get a grade on the assignment right now. You will get a preliminary grade on your 2nd draft and a final grade on your third draft. This does not mean you shouldn’t put serious effort into the drafts.It does mean that you should concern yourself with the grade you will get by doing some in-depth research and getting down your thoughts without undue concern about final polishing, minor grammatical errors, etc because by doing two drafts these will be corrected.
How to Make a Logo
Tony DiSpigna – Typographer from NYCCTTyp
Typography Links
Typography Primer
Type Classifications
http://www.designingwithtype.com/5/classifications.php
Using Type in Print and the Web
USING TYPE IN PRINT MEDIA
Here are a few design guidelines for starters when creating text documents to be printed:
- Use the same fonts and sizes for various headings in the same document. If you have to use different fonts, stick with the same type family for consistency.
- Use 10- or 12- point size serif type minimum for the body of text for easier reading on printed material.
- Use italics sparingly and infrequently, for emphasis only.
- When using text type, do not use type in all upper case and do not allow too much or too little spacing between lines of type. Use the default leading on your word processor as a guide.
USING TYPE FOR ELECTRONIC MEDIA
Here are a few design guidelines when creating electronic documents:
- Try using sans- serif fonts especially for light- colored text against a dark or black background for easier reading. Bolder fonts also work better when reversing type out of a solid or textured background.
- Use a minimum 12- point size for body text, because text is displayed electronically and can be tiring on the eyes over periods of time.
- Use color for emphasis of graphic statements. Electronic media is a great means for entertaining visual stimulation.
- Usually it helps to keep sentences short and use small paragraphs to hold the reader’s interest.
File Formats
Google has changed its look.
http://www.theguardian.com/technology/2015/sep/01/google-logo-history-new-doodle-redesign
http://googleblog.blogspot.com/2015/09/google-update.html
More on File Formats
http://www.scantips.com/basics09.htmlhttp://googleblog.blogspot.com/2015/09/google-update.html
Today’s Lab
Lab for February 19, 2020.docx
Create your own Logos
https://blogs.adobe.com/creativecloud/logos-learn-what-separates-the-great-from-the-good/?trackingid=YFRVGMG2&mv=email
