agenda: week 2, 9/9

Class Info: Week 2

This Week’s has been outlined in detail to give a clear vision of the overall course. 

Goals

Review the field of graphic design including its basic working methods and theory. This class will focus on communication through form.

Objectives

Continue to explore theory through perception.

It is seeing which establishes our place in the surrounding world;
we explain that world with words,
but words can never undo the fact that we are surrounded by it.
The relation between what we see and what we know is never settled. 

John Berger, Ways of Seeing 

FYI

Review Attendance Policy

The COMD BFA and AAS degrees are design studio programs. In-class laboratory activities and engagement with other students is a significant portion of the courses.

Absences more than 10% of the total class hours will result in a 10% drop from your grade due to an inability to meet deliverables of participation.

This may be in addition to other penalties that will be imposed for failure to complete in-class academic requirements.

Missing more than 25% of total class meetings will not be permitted.

Any 2 lateness’s (10 minutes or more) will be equal to 1 absence.

Openlab COMD student advisement website

Follow it throughout your COMD education. It is regularly updated. 

Course structure and Expectations

 This class is not software-oriented

The scaffolded, systematic nature of the assignments are designed to help you develop a working process that leads to a body of accomplished visual work, as well as a vocabulary for critically engaging that work, laying a solid foundation for further study.

Critique and Discussion best practices

 

Fundamentals

Thinking with Type

Design fundamentals: gestalt principles of design

gestalt principles of design:  https://www.youtube.com/watch?v=dk7cXdjX2Ys

homework: How do we communicate? https://www.youtube.com/watch?v=qn8oxWEtJE4&t=159s

 

Lecture

Alignment:

alignment slides

7 essential layout systems:

https://drive.google.com/drive/u/0/folders/1oSN6d6nOUc-FWJSBt7N8wXEEVMfAeiRD

alignment in action

 

Homework

Explore theory through perception: Alignment:

Use this text:

The one fundamental skill that every graphic design student should master is to be able to set a text so that its design works with the text’s message to produce a third meaning.

David Reinfurt

 

 

Assignment. 

1 Format: 7 x 7 inches with a 1 point rule around the outside of your composition

Create a 5 column grid with NO gutters

Typeface: Use a Caslon, Baskerville, or Garamond type family—11 point. 

2. Use the quote above for your text

Break the text into meaningful units

Create a compositional with one asymmetrical alignment

Do not center your composition

Do NOT align on the edge of the page

3. Repeat with different breaks and  two asymmetrical alignments

4. Repeat with two asymmetrical alignments and two levels of hierarchy

5. You will have a total of 3 examples. Save as jpgs and add to the Miro board

 

 

lining stuff up

Fewer Boxes, less mess

Indents outdents

grids and columns

creating order

 too many boxes

hierarchy: too many signals

 

examples of alignment and hierarchy:

hierarchy

 

hierarchy

 

 

 

 

 

 

 

 

 

 

 

 

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