Class Info: Week 2
This Week’s has been outlined in detail to give a clear vision of the overall course.
Goals
Review the field of graphic design including its basic working methods and theory. This class will focus on communication through form.
Objectives
Continue to explore theory through perception.
It is seeing which establishes our place in the surrounding world;
we explain that world with words,
but words can never undo the fact that we are surrounded by it.
The relation between what we see and what we know is never settled.
John Berger, Ways of Seeing
FYI
Review Attendance Policy
The COMD BFA and AAS degrees are design studio programs. In-class laboratory activities and engagement with other students is a significant portion of the courses.
Absences more than 10% of the total class hours will result in a 10% drop from your grade due to an inability to meet deliverables of participation.
This may be in addition to other penalties that will be imposed for failure to complete in-class academic requirements.
Missing more than 25% of total class meetings will not be permitted.
Any 2 lateness’s (10 minutes or more) will be equal to 1 absence.
Openlab COMD student advisement website
Follow it throughout your COMD education. It is regularly updated.
Course structure and Expectations
This class is not software-oriented
The scaffolded, systematic nature of the assignments are designed to help you develop a working process that leads to a body of accomplished visual work, as well as a vocabulary for critically engaging that work, laying a solid foundation for further study.
Critique and Discussion best practices
Fundamentals
Design fundamentals: gestalt principles of design
gestalt principles of design: https://www.youtube.com/watch?v=dk7cXdjX2Ys
homework: How do we communicate? https://www.youtube.com/watch?v=qn8oxWEtJE4&t=159s
Lecture
Alignment:
7 essential layout systems:
https://drive.google.com/drive/u/0/folders/1oSN6d6nOUc-FWJSBt7N8wXEEVMfAeiRD
Homework
Explore theory through perception: Alignment:
Use this text:
The one fundamental skill that every graphic design student should master is to be able to set a text so that its design works with the text’s message to produce a third meaning.
David Reinfurt
Assignment.
1 Format: 7 x 7 inches with a 1 point rule around the outside of your composition
Create a 5 column grid with NO gutters
Typeface: Use a Caslon, Baskerville, or Garamond type family—11 point.
2. Use the quote above for your text
Break the text into meaningful units
Create a compositional with one asymmetrical alignment
Do not center your composition
Do NOT align on the edge of the page
3. Repeat with different breaks and two asymmetrical alignments
4. Repeat with two asymmetrical alignments and two levels of hierarchy
5. You will have a total of 3 examples. Save as jpgs and add to the Miro board
examples of alignment and hierarchy:
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