This course is designed to provide an exploration of visual merchandising by considering the product presentation in the retail environment. This course explores the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music and lighting on consumer behavior. Introduction to student e-Portfolio and Open Lab.
BUF 2203 Visual Merchandising Syllabus
Cheyenne Darcy – Elements of Art and Design Paper
