Course Syllabus: International Retailing
Course Description: The course addresses key issues influencing international retailing, taking into account the welfare of the global consumer. It offers students a comprehensive perspective on retailing and the practical application of marketing concepts within a retail managerial environment.
In a dynamic retail landscape, the course emphasizes the importance of identifying, adapting to, and planning for changes while maintaining alignment with core competencies for sustained success.
Assignments:
Dayton Boots Presentation Slides
URL for Website Containing The Final Project: https://openlab.citytech.cuny.edu/dmoses-eportfolio-/
