Qatar’s e-commerce and e-retail technology sector has been evolving at a rapid pace (TR, 2022). Due to a number of variables, including a young and tech-savvy population, strong internet penetration rates, and rising customer demand for online shopping, Qatar has seen growth in its e-commerce business (WB,2022). The government of Qatar has been working on creating a conducive regulatory environment for e-commerce. They have been developing digital infrastructure and payment systems to support online transactions securely (Mohtar, 2015). With all the innovation and collaboration with other big market players, Qatar is gearing up to be one of the world’s biggest players in the industry.
Qatar significant investment prospect in the technology realm. The Smart Qatar Program (TASMU), aims to leverage technology and innovation to evolve into a diverse country, creating opportunities for private sector involvement (TGV, 2022). Qatar leads the way by being the first to deploy 5G technology in its region, achieving a 99.7% internet penetration rate, symbolizing its significant progress in global digital (Salari, 2023). Qatar’s hosting of the FIFA World Cup 2022 showcased an unprecedented fusion of cutting-edge technology and sports. The integration of technology not only enhanced the tournament’s efficiency but also positioned Qatar as a pioneer in utilizing technology to elevate the sports industry on a global scale (Murugesan, 2022).
