Paywalls, paywalls are a huge issue when It comes to mobile applications and games in general. Most if not all games you see on the app store are in it for the short term, the objective is to get users to use and spend as much as they can within a small- and short-time frame as possible. This is appealing to audiences who face real life success and that success transfers into the game via a paywall. This is a huge issue because companies get users to spend through creating artificial currency that is translated through real life currency. This can be spent on things like cosmetics that help the user surpass another user, or things like loot boxes and virtual gambling. Loot boxes are huge issue facing the market, completely randomized, and not guaranteed you will get your moneys worth when you open them. But the more the user spends the better their odds, which is very predatory, feeding off ones addictions to gambling and possibly funneling thousands from a user.
