![](https://openlab.citytech.cuny.edu/bcoreas-eportfolio/files/2023/04/Screenshot-2023-04-20-at-12.33.33-AM-1024x531.png)
(Bora, 2020)
Course Description:
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.