Self Evaluation | 07

Of all the projects I completed during my time at New York Classical Theatre, the one that I believe allowed me shine the most was the New Visions project. Looking back on my time working on the New Visions project, I found that I had grown quite a bit. I took on a leadership role fairly easily and challenged myself to go beyond what was expected of me. I found myself applying what learned from coursework towards my creative process for the project.

In my opinion, my most notable contribution towards the project besides design the whole project itself, was my foresight and decision to create process book in order to allow my supervisor, Hillary, and New York Classical Theatre’s artistic director to easily critique my work for the project. I remember emailing the process book  to Hillary and how it surprised and impressed her. I had actually learned about the concept of creating process books for projects from a previous internship experience. It is always a wonderful feeling when something you learned in the past comes full circle in the most rewarding and satisfying of ways. I believe that the design process was made very smooth and efficient for all parties involved due to the addition of the process books, especially since the internship was entirely remote.

As for my setbacks, I believe that I could have done a much better job at managing my time. Between my internship assignment, coursework, and ongoing personal matters, I found myself struggling and falling behind from time to time. It was not an ideal situation, however, it also was not intentional. I have tried my best to handle these situation with grace and transparent communication. I have first hand learned a valuable lesson about time management and steps I can take moving forward to avoid such undesirable situations.

Overall, I have found my internship at New York Classical Theatre as well as my time in the COMD4900 Internship course to be very valuable experiences.

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ENGLISH PDF: COMD4900_self-evaluation_bryanna-andrew

SPANISH PDF: COMD4900_self-evaluation_bryanna-andrew.en.espanol




Translation and audio generated by software.

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Ethics in Graphic Design II


2A In the past, I have used other creatives’ work in my own work for various COMD course projects. Such projects are usually centered designing content for already existing brands. A prime example would be my Care/of Social Media Advertisement project.

Care/of is an American healthcare technology company specializing in premium vitamins and supplements. Care/of’s aim is to simplify the consumer’s process of receiving their daily nutritional needs by formulating personalized vitamin packs and supplements based on information provided by the consumer via an online quiz. In addition, the vitamin packs and supplements are made more affordable than traditional means of purchase through Care/of’s subscription based business model.

The overall goal of this project was to bring more attention to Care/of as well as the company’s partnership with GOOD+ through a Mother’s Day/Women’s Health Month themed animated gif. The animated gif would be displayed via Care/of’s social media channels (specifically Instagram) as well as the company’s email newsletter, accompanied by additional text further expanding upon the mission of GOOD+. The development of this project included, brand research & exploration, storyboarding, vector art design, and basic frame-by-frame animation.

For the vector art design aspect of this project, I created a digital version of Care/of’s vitamin pouch packaging. In order to have my digital version of the packaging look as similar to Care/of’s actual packaging as possible, I had to utilized the company’s logo and color palette. Although creating a near identical digital version of Care/of’s packaging was paramount to the project’s success, it was important for me to keep in mind that I was essentially digitizing as physical piece of design created by another design whom I did not know. In order to satisfy the goals of my project and to avoid being accused of plagiarism, I made sure to state in my portfolio what parts of the project I designed. I also made sure to state that the project was completed as part of my communication design coursework.

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2B I first heard of the Hope Poster case sometime during my sophomore or junior year of high school. I attended an arts high school as a visual art major, so the topic meshed well with the curriculum. During class, a question related to copyright was posed by a classmate of mine during the Pop Art unit of our art history curriculum which prompted my art teacher to give the class a brief rundown of the Shepard Fairey and the Hope Poster case. One major take away from my teacher’s explanation of the case that has stuck with me for years is the idea that if a piece you’ve created based on another artist’s work isn’t at least 60 percent different from that artist’s work, it’s plagiarism. 

Later, sometime during the summer, I stumbled across graffiti artist Banksy’s 2010 documentary Exit Through the Gift Shop on television. I was fan of Banksy’s work, so I was immediately intrigued and decided to give the documentary a watch. Shepard Fairey was featured quite a bit in the documentary and I found myself learning more about his artwork and creative process. It was then that I realize that Shepard Fairey was the creative behind the infamous OBEY t-shirts that were extremely popular at the time. I found this to be an interesting tidbit of information since the OBEY t-shirt designs feature an icon of a man’s face directly based on a photograph of professional wrestler Andre the Giant. The creative process by which Fairey created the OBEY icon was nearly identical to that of the Obama Hope Poster.

After reading the excerpt from Harvard Journal of Law and Technology’s “Reflections on the Hope Poster Case” and learning that the Hope Poster case ended in a settlement, I’m still unsure of exactly what the courts could have or should have done to resolve the issue instead of settling the dispute. On one hand, I am a believer in the idea that those who plagiarize art should face penalties for their actions. However, on the other hand, if Shepard Fairey were to be punished, what would that mean for artists such as Richard Prince whose artworks tend to be heavily based on appropriation? After reviewing the image exhibits provided toward the end of the document, I personally take the stance that Shepard Fairey’s Obama Hope poster bares enough of a difference compared to the Obama Garcia photo for it to be considered its own piece of art free of copyright infringement.

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RESOURCE: Case Study on Fair Use and Fair Dealing: The Hope Poster Litigation

Ethics in Graphic Design I

1A One of the projects I completed for my internship involved creating social media content for New Visions, New York Classical Theatre’s playwright competition. The goal of this project was to design eight pieces of visually pleasing social media content akin to that of a digital poster. The eight pieces of content would then be posted across New York Classical Theatre’s social media channels along with corresponding text as a means of announcing the shortlist for the New Visions competition. Development of the content included mood-boarding, typographic exploration, layout exploration, logo design, color palette formulation, and image editing.

The general art direction for the New Visions social media content entails a symmetrical composition with hierarchy driven by the scale and placement of type from the top to the bottom of the design. The application of a vibrant color palette offset by black and white imagery works to provide a modicum of playfulness as well as a strong visual contrast. The choice for the black and white imagery came from the need to maintain cohesion amongst the headshot photographs submitted by playwrights taking part in the competition.

In regards to the sourcing of organization trademarks and/or logos, all such material was provided for me by my supervisor directly from the organization’s design department. For the logo design aspect of the project, I had incorporated part of New York Classical Theatre’s current logo into the New Visions logo I created specifically for this project. When creating the New Visions logo, I didn’t have much worry about violating any brand guidelines set by the organization since I was given ample creative freedom and constantly communicated with my supervisor, Hillary Cohen, and the organizations founder and artistic director, Stephen Burdman, throughout the entire design process.

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1B I was not required to sign a confidentiality or non-disclosure agreement for my internship with New York Classical Theatre. However, I still made sure to have a conversation with my supervisor, Hillary, about the COMD 4900 Internship journal requirements prior to enrolling in the course for the Spring 2022 semester. I was given approval by Hillary to freely write about my experience interning at New York Classical as well as progress on any projects I may currently be working on for the organization.

New Visions Pt. II | 06


A screenshot of my Pinterest board for the New Visions project. The board is private, so I am unable to share a link.

The creative process for the New Visions assignment can only be described as smooth, efficient, and rewarding. I was able to collaborate not only with my supervisor, Hillary, but also with Stephen Burdman, New York Classical Theatre’s Founder and Artistic Director.

I kicked off the creative process creating a mood board for the project on Pinterest. The primary function of the mood board was to explore possible compositions for the the designs. The designs were required to include four elements: The title of the play, the name of the playwright, a New Visions logo, and imagery. When curating my mood board, I was sure to include pieces of design that mimicked a similar elemental structure. After creating the mood board, I then had a meeting with Hillary to discuss what from the mood board could be explored further and what could be put to the wayside.

Based on on the insight gathered from the previous meeting regarding the mood board, I was able to then create six rough, black and white designs inspired by the most favorable elements we selected from the board. Since we had not have any imagery during this stage, I decided to use placeholder images for the creation of the roughs.

After another meeting with Hillary, I received more feedback on my work and began fleshing the roughs out to include color. From this point, I began creating a design process book to present to Stephen Burdman. The design process book was a 18 page PDF detailing my creative process for the New Visions project. The process book included a description of the general art direction for the project, my roughs, the New Visions logo I designed, typographic exploration, and color palette formulation. The document not only helped me streamline my creative process, but also allowed Stephen to easily give me feedback on my work being that he did not attend the weekly meetings I had with Hillary.

After receiving feedback on my first process book, I was able to then produce a revised process book by which Stephen and Hillary would both provide additional feedback.


New Visions Pt. I | 05

New York Classical Theatre

While constructing the social media analytics chart, I also worked on a second assignment for New Visions, New York Classical Theatre’s inaugural playwright competition.

The New Visions assignment was quite design heavy and the goal of the project was to design eight pieces of visually pleasing social media content akin to that of a digital poster. The eight pieces of content would then be posted across New York Classical Theatre’s social media channels along with corresponding text as a means of announcing the shortlist for the New Visions competition. The designs would feature the names of the play, the playwright’s name, and some sort of accompanying imagery. Development of the content included mood-boarding, typographic exploration, layout exploration, logo design, color palette formulation, and image editing.

Before beginning work on the project was provided a document listing each of the eight shortlist plays along with their respective author’s name and a brief synopsis. In these early stages of the project, we were unsure of what sort of imagery would accompany the titles of the play and the playwright names in the design, so I was utilizing the document as a resource to brainstorm ideas for possible imagery.

After a day or so of conducting basic research for possible imagery,  I made the decision to pause on image research and move forward with the rest of creative process. I was confident that if I could work on and finalize the general art direction of the designs, the imagery would follow.


Social Media Analytics | 04

The very first project I worked on as a social media intern at New York Classical Theatre was the creation of the organization’s 2020-2021 social media analytics chart.

The chart was created in Google Sheets and functions as an organized count of views, likes, comments, and shares for every single posts across New York Classical Theatre’s social media channels ( Facebook, Instagram, Twitter, LinkedIn) from October 2020 to October 2021. In addition to these numerical counts, posts in the chart were also placed into one of three categories: HUB, HYGIENE, or HERO as a means of noting how different types of posts performed for the year.

The overall purpose in constructing the social media analytics chart was to collect data on the level of engagement for across NYCT’s multiple social media channels reporting to the organization’s Board of Directors. Based on my analysis of trends found in the chart combined with my own knowledge of design and social media, I would then make suggestions in a presentation to the Board on how the organization could improve their social media presence and impact.

Although working on the chart was a bit tedious at times, I was exposed to how social media fit into New York Classical Theatre’s larger Communications Plan for  the year.

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⋆ HUB Posts which focus on providing followers with resources for community information. (Ex. A virtual flyer for event taking place outside of NYCT or an informative article we’d like our followers to view)

⋆ HERO Posts which are primarily concerned with a call to action of sorts, such as getting followers to register for an event, attend a NYCT production, donate, or simply go out and vote in an upcoming election. (Ex. Announcing that reservations are open for an performance.)

⋆ HYGIENE Posts which are posts that function more as upkeep on the organizations social media presence to keep followers engaged when we aren’t advertising an event, seeking donations, or providing our followers with community resources. (Ex. A #FunFactFriday posts about a notable playwright)

“Workplace Culture” During A Pandemic | 03

My eight months working at New York Classical Theatre were entirely virtual, and for that reason, there wasn’t much of workplace culture in a traditional sense.

I met virtually with my supervisor, every Tuesday at 10am for 30 minutes to an hour (via Zoom). Some weeks my supervisor would hold our virtual meetings from the office and other times she would hold our virtual meetings from her home. There was no set dress code for these meetings, so Hillary and I would both often wear casual tees while attending the meetings.

Beyond these weekly meetings, I was free to contact my supervisor via email as much as I pleased. My supervisor also provided me with much flexibility in that I had the ability to request additional meetings and reschedule our Tuesday meetings if I was unable to attend.

As for lunchtime, my supervisor wouldn’t be available to meet virtually or respond to emails from approximately 1-2pm Monday through Friday due to being on her lunch break.

My Job Role | 02

I applied for my internship through CUNY Cultural Corps, a program that CUNY provides students with paid work experience in arts and cultural institutions.

I joined New York Classical Theatre on October 2, 2021 as a social media intern. My duties for this position included:

⋆ Monitoring social media analytics such as views, likes, comments, and shares across multiple social media channels for reporting to the organization’s Board of Directors.

⋆ Recommending topics, formats, and channels for social posts, based on insights from my social media analytics report.

⋆ Collaborating with the organization’s Founder & Artistic Director, Stephen Burdman, to designed social media content for New Visions New York Classical Theatre’s inaugural playwright competition.

⋆ Design for general media as needed.

During my first week of work, I went through an oriented with my supervisor, Hillary Cohen,  guided by the Employee Handbook, describing NY Classical Theatre’s mission, history, programs, reporting structure, and human resources policies. Aside from being my supervisor Hillary is also the Managing Director at New York Classical Theatre and she juggles a wide range of duties such as:

⋆ Board of Directors recruiting and relations

⋆ Government, Foundation, Corporate applications and reports

⋆ Gala / Annual Benefit Dinner planning

⋆ Patrons’ Program acquisition, cultivation, and stewardship

⋆ Marketing, Graphic Design, and Press Representative coordination

⋆ Box Office, Web Site, and Social Media management

⋆ Bookkeeping, Finance, and Compliance partner


About My Internship Site | 01

New York Classical Theatre (NYCT) is the only all-free professional off-Broadway theatre in New York City. Founded by Stephen Burdman, the organization has produced over 700 free performances for more than a quarter-million New Yorkers dating back to 2000.

As of May 2022, New York Classical Theatre has staged 42 all-free theatre productions by classical playwrights including Shakespeare, Molière, Chekhov, Aphra Behn, George Bernard Shaw, Richard Brinsley Sheridan, George Farquhar, Friedrich Schiller, Pierre de Marivaux, and Alfred Jarry. NYCT produces shows throughout Manhattan & Brooklyn including in Central Park at West 103rd Street, Castle Clinton National Monument at The Battery, and Brooklyn Commons at MetroTech.

Through their methods of adapting plays for public spaces, New York Classical has cemented itself as an innovative and unique addition to New York City’s theatrical landscape. The organization is able to reach a broad demographic of their urban community, and serve as an important cultural and educational programing resource for our venues due to the zero cost to attend their performances.

During my eight month as New York Classical Theatre, I worked within the Production and Design department.