Overview:
The goal of this project was to redesign a print advertisement for Breaking Bread, an Italian restaurant and bar specializing in gourmet pizza. The original ad lacked focus and failed to communicate the essence of the brand effectively. My task was to redesign the advertisement, improving its visual appeal, clarity, and alignment with the restaurant’s brand values—authenticity, warmth, and a welcoming atmosphere.
Final Outcome:
For the redesign, I studied the restaurant’s website to better understand its menu and brand, which were underrepresented in the original ad. I added a subheading specifying their specialty in gourmet pizza and updated the headline to better reflect their offerings.
To enhance visual appeal, I incorporated high-quality images of the dishes, showcasing the variety and quality of the food. I kept the original body copy and call to action, as they were effective.
I also updated the logo font to match the new headline and added “Staten Island” for location clarity. These changes made the ad clearer, more visually appealing, and aligned with the brand, ultimately making it more effective at attracting customers.
