PART 1: STORE CONCEPT & LOGO
For Assignment 3 you will create a concept for a retail store and design its logo. Decide on a product or a service you will sell in your store. Look at your site and decide what would work well at that location. Use what you learned from your precedent study and now create your own dynamic and strong brand and logo.
Your board should include the following:
- Logo + Name of your store
- Images of what your store sells
Logo
- Create a logo and a name for your store/company
- The logo can use images, text, or colors
- The logo can include your company name, but it does not need to
- Here’s a page of additional tips for creating your logo: Logo Tips
Be prepared to present your work to the class – THIS IS DUE AT THE END OF CLASS.
If you want to test your knowledge of logos currently used:
https://www.sporcle.com/games/rutgersmj/corporate-logos-slideshow
PART 2: Precedent Studies – Typology of your project
Good design is often informed and inspired by precedent studies of previously designed projects. For this assignment, you will select two examples of your retail idea with adaptive re-use in mind. You are to compare and contrast.
Your digital presentation can incorporate text, images, quotes, etc. to describe basic facts about the project, for example: Location, Designer, Owner/Advocate, Date Constructed, Cost.
You will analyze each project with simple diagramsusing Photos, plans sections and elevations to define:
Program
Public vs. private
Hierarchy
Approach and Circulation etc.
Location
Light
Scale
Interior Details
Context
A short 200 – 300 word narrative description of the design approach should be part of the presentation.
Do not forget to list of resources that you used.
