Kenya is the largest, most advanced country in Central and East Africa. With easy connectivity to the Eastern Africa region, Kenya is considered a distribution base for Africa, Europe, the Middle East, the Indian Ocean Islands, and South Asia (Ministry of Foreign and Diaspora Affairs, 2023). Improved infrastructure developments, positive demographics, aggressive expansion of local and international retailers, improvements in the ease of doing business, recognition of Kenya as a Regional Hub, and the accessibility to affordable retail spaces are contributing factors to growth within the economic sector for the country (Kenya Retail Support, 2021).
Located within the Karen Triangle, in Karen suburbs, the most famous of Nairobi’s suburbs will feature Waterfront Karen, a nineteen thousand square meters retail space for more than twenty stores. The shopping mall will be managed and leased by Broll, a property services company (Broll Property Group, 2018).
On May 28th, 2021, the Retail Trade Code of Practice was adopted by the Competition Authority of Kenya. This regulates the buying power that retailers and traders have to make investments, whether it be indirectly or directly with clothing, factoring in greater success for the country (Kigwiro, 2022). With several ongoing urbanization efforts in Kenya, the growth in the wholesale and retail industries are perfect examples of Kenya’s expansion and diversification.
Page Author: Ritchy Isaac
