Course Description : An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
Syllabus : https://www.citytech.cuny.edu/business/docs/courses/BUF2203.pdf
Color Wheel Project : Color Wheel Project
