Hello, my name is Anmol Kaur.
The BUF 2203 Visual Merchandising course is about developing and understanding how visual displays and floor plans can enhance a consumer’s experience. It is about attracting the consumer’s attention to enter the store. Dr. Adomaitis gave us assignments that were basically resembled the reality of the tasks a visual merchandiser performs to design the displays. We also learned how to interpret visual displays and understand the story behind them. We had four assignments in this course.
The first assignment was the Bell’s Method of Analyzing Visual Displays, and the Robert Eberle’s the Scamper Model. The Bell’s Method helped one understand the weaknesses and strengths of their visual display. This was done by comparing it to another brand on the same level with an identical target market. The second color assignment that consisted of creating the color wheel, monochromatic chart in our preferred color and a brown monochromatic color chart, and an abstract drawing painted in either primary or secondary colors. This aided us in understanding how colors complement each other and what tinting and shading a color mean. The third assignment the Elements of Design, we learned about the nine different elements and how they all come together to create a visual display and a painting. The last assignment was the Press Release we understood what a press kit consists of, and how to write a press release.