“Why Charging Just a Little Can Be Smarter Than Charging Nothing at All”
http://www.fastcompany.com/1353567/why-charging-just-little-can-be-smarter-charging-nothing-all
The article talks about why free technology isn’t a consumer’s first choice. Paying nothing for software sounds extremely appealing but you pay for what you get: nothing. The article compares the Chrome OS and Linux to Windows. You may pay a lot for the Windows OS but you don’t just get the operating system, you get a bundle of things including good customer and tech support. With Chrome and Linux, the software is 100% free and that’s it. People would rather pay good money than have problems somewhere down the line.
“Masters Of Design 2009: Why Coke’s David Butler Is The Real Thing”
http://www.fastcompany.com/1791289/masters-design-2009-why-cokes-david-butler-real-thing
This article talks explores the design challenges David Butler, Coca-Cola’s vice president of global design, is faced with while working for an international company. His job is to create a central design that is appealing to customers, and adds to the company’s already large corporate identity. Although Pepsi’s move to repackage Gatorade as G was indeed sleek, Butler’s Freestyle fountain tactic took the cake. This machine dispenses over 100 different Coke products. This design not only provides maximum variety, but addresses the problem of consumers moving away from carbonated drinks.
“For Adobe, the Future Is in the Past”
http://bits.blogs.nytimes.com/2011/10/10/for-adobe-the-future-is-in-the-past/
In this article, Adobe announces Photoshop Touch that can be used to draw and create right on the screen – no paper necessary (unless you’re printing). This new application has most of he traditional tools artist would use to create designs such as paintbrushes, pencils, rulers, X-acto knives, etc. While artists have become used to creating and drafting with keyboards and mice, the new app brings back the past with its hands-on traditional but high-tech approach to digital art. Photoshop Touch was released for Android and iOS tablets in November 2011.
