Hosted by Siobhan Dorks, president of the advertising production club of NYC. I learned that LinkedIn is a tool that needs more attention than we might think in order to optimize exactly what we want from it. In the video, Nigel Cliffe is an experienced multi channel marketer. Deborah Corn is the founder of peacock. Nigel is shocked at how many people are not updating their LinkedIn profile, and I’m also one of those people. How can we make our own personal brand more effective? We are a product of the people we are surrounded with on LinkedIn, this rang true to me because I am a student surrounded by other students. The difference from this event compared to the other two i attended is this is more diving deeper into using the LinkedIn tools such as messaging other people who you would like to work with, and even a portfolio view can make a connection happen where you can be a potential candidate.