BUF 3100: Trend Forecasting & Social Media

This course focuses on current trends in color, fiber, and fashion, and their influence on sales forecasting in the apparel industry. Students will research, analyze, and create fashion forecasts for specific seasons, learning to predict future trends in color, fabric, silhouettes, and textures. They will develop comprehensive trend forecasts and merchandising plans, including mood boards, flat sketches, and spec details. Additionally, students will learn to translate these concepts into formats suitable for pattern makers and producers at the primary level of fashion.