Figure 2: Vogue, 2019
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Students will investigate the theoretical and practical use of in-store environments, lighting, special effects, fixtures, and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Topics included the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music and lighting on consumer behavior.
