CREATIVE BRIEF SUMMARY

Client: Milk-Bone
Product: Dog Treats

Market Competitors:
Purina
Pedigree
Beneful
Meaty Bone
Bocce’s Bakery

Strategy: Emphasize how dog treats play a big role in the relationship between dog and owner

Execution: A hard working man is having a stressful week at work. His dog notices that he is always coming home late and exhausted. One night, the man arrives home from a long work day. He sits down to watch tv and his dog jumps up to greet him. The man pets his dog and gives him a treat. 

Shot List: (click to enlarge)

Storyboard: (click to enlarge)