Innovators: 

ACTIVE SENSE has chosen its innovators very thoughtfully. Fashion is something that keeps evolving, and being instantly adopted by youngsters is one thing that encouraged us to target them as our consumers. Recently, a new wave of fashion has been on the rise, and Generation Z has become its flag bearer. They prefer oversized sweatshirts, slouchy zip-up hoodies, tracksuits, etc., in order to have a bold and rebellious look on the outside, resonating with the soul of their activism. ACTIVE SENSE  offers them not only comfort but also a pathway to send strong messages of equality activism. These tech-savvy and socially engaged individuals, who are just starting their careers or doing part-time jobs while also striving to give the world hope for equality, see ACTIVE SENSE as their best option. It not only offers them affordable apparel but also allows them to make a personal impression. The emphasis on narratives told through clothing highlights the significance of one’s self-expression, as well as the need to challenge the traditional status quo on what should be worn for fashion’s sake.

Achievers: 

This group comprises millennials who are well-off and motivated by their success goals. They have a great emphasis on success and a well-groomed appearance. ACTIVE SENSE can be seen as targeting this group since it promotes a combination of clothing that is appropriate for work and informal environments. This line will help the achievers to maintain their successful image but also help them not to sacrifice comfort and style as this clothing guarantees quality and versatility. This is also because ACTIVE SENSE enables achievers to feel comfortable on formal occasions as well as informal get-togethers e.g., weekend brunches; this gives them confidence and style that also accommodates their lifestyle. The keen attention of ACTIVE SENSE, ranging from fabric quality to specific design elements in tailored clothing, underscores functionality even while fashion is given prominence: which becomes a good fit to the taste and preferences associated with this group interested in such details when they make clothing purchases.

Experiencers:  

These are people who are adventurous and are always on the lookout for new experiences and ways of expressing themselves through action. This is the reason why they are looking for a brand that embodies this spirit and they find it with ACTIVE SENSE. The brand’s athleisure wear does not only look nice; it also has the power to face any challenge Experiences may encounter. Imagine strolling the streets of Brooklyn while wearing ACTIVE SENSE  garments that are stylish but also signifies a purpose of betterment of the society- It goes from being an attractive product to being a part of the active urban life and dedicating value to healthy lifestyle with every step. Thereby, ACTIVE SENSE  reaches out to urban inhabitants seeking genuine experiences: providing clothes that are suitable for an active lifestyle as well as the spirit of their hometown.

Strivers: 

They are the go-getters of the era- brave enough to make their way to success by following their values. They are the young entrepreneurs and people entering into the market economy for the first time. ACTIVE SENSE understands and collaborates with the dynamism that envelops these individuals’ lives: providing customers with affordable but still fashionable sportswear that they want. For these strivers, every minute is valuable; they require apparel that can be worn from the office to the gym. With minimal efforts of just being comfortable for any social or professional occasion, ACTIVE SENSE ensures the versatility of its product range. It is not just the clothing that the brand provides but also makes them more compatible with their fast lives; in other words, the brand is not an identity but an ally for their successful journey.

Believers:

 They are those who are strongly associated with tradition, concerning their practices and the values that they carry. They actively participate in the events happening in their local area, even volunteering for the Eco-friendly drives or any effort that will leave a positive impact on the world. And because of this dedication, they look for brands that also adhere to ethical and sustainable practices. Taking the case of the ACTIVE SENSE, the use of Eco-friendly materials as well as ensuring fair labor practices helps in earning the trust and loyalty of these believers; consumers who want to be assured that their purchases are from ethical production practices. For these people, clothing choices are therefore not merely about looking good, but also about feeling good and through ACTIVE SENSE’s apparels they are able to reflect their commitment to bringing about change in this world.