Social Media Campaigns are NOT Traditional Campaigns but in today’s society can make an entertainer become a trending topic of discussion. The entertainer who I believe in 2013 that had gotten so much attention with no marketing, promotion or campaign team behind them is Amanda Bynes.
The 28 year old actress and very successful breakout star on the Nickelodeon show All That in the Late 90’s had social media going crazy in 2013. Her erratic behavior, new image and twitter comments made her an instant trending topic. Bynes had so much free publicity for someone who was not promoting any projects at the time. On May 23, 2013, Bynes was arrested at her home in Manhattan for criminal possession of marijuana, attempted tampering with evidence, and reckless endangerment. Bynes went on social media and spoke her mind about her public arrest and had gotten even more people to follow her on social media. Fellow celebrities reached out to Bynes but responded publicly by calling them ugly on twitter. On July 22, 2013, Cops detained Bynes in front of a stranger’s house in Thousand Oaks, California, where she had allegedly started a small fire in the driveway. Bynes lawyer requested that a “1368 Penal Code” hearing take place to determine Bynes’ mental competency. After receiving a mental competency evaluation it was concluded that Bynes needs specialized treatment for her mental instability. Within less than 3 months Bynes was released from the mental facility and on February 24, 2014 sentenced to three years of probation.
My opinion is that this is a great way for anyone to get attention or a buzz & a following on social media. I honestly did not pay any attention to Amanda Bynes until I saw the pictures of her new look and until she stared to insult other celebrities on twitter. Even though she was in the news for her unpredictable behavior social media boosted Bynes notability in the public. Even Though I sympathies with Bynes Mental condition, to me and many other people she was an entertaining train wreck to watch because you just never know what she would post on social media. At the end of the day social media is what made this young woman a trending topic in 2013 which proves Social Media Campaigns are NOT Traditional Campaigns but highly effective. (Can you imagine if a presidential candidate ran his or her campaign through social media?)
Thank you Chris Brogan for the idea! To check out Chris’s inspirational website click the link below.
http://www.chrisbrogan.com
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