In the Apple video, more vibrant colors are being used than in the Dr.No video. Both videos is complementary and analogous color. But in the Dr.No video the colors were muted out more, it was like the colors were toned down to make it seem not that much vibrate. Both videos did so good to corporate type with images because images needs captions to explain was going on . So playing around with type (typography) will help stand out more the imagery being used.  Lastly each video used repetition in colors and imagery.