Ambitious Zi Di is the brand and logo of Mr. Chen. The colors of Mr. Chen’s ePortfolio are Tiger Orange, Bumble Yellow, Jet Black, and Consensus Gray. The chosen colors reflect Mr. Chen’s identity. Orange represents friendly and sociable, Yellow represents happiness and optimism, Black represents intrigue and sophistication, and Gray represents neutrality and sophistication (Bell & Turnus, 2017). Below are descriptive bubbles that reflect Mr. Chen’s attributes.