Zara is a Contemporary, fast-fashion retailer. It’s demographics Consists of children and both men and women between the ages of 18 and 40 with a mid-range income.
Zara often targets Millennials and young adults who are fashion-forward and socially conscious.
Zara’s success lies in its connectivity with its customers to create a sense of loyalty that later reflects on the success of each line they release. Their main focus is to pull the customer in and stay on top of their needs by adapting to societal changes with them.
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